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The electronics duopoly is in danger of collapsing.

The technology giant Apple is under pressure to lower prices on its own products after falling behind rivals such as Samsung, Sony, HTC and Motorola in sales.

Apple is hoping that by focusing on cheaper and more efficient technologies, such as battery-powered devices, it can increase its sales.

In a statement, Apple said it was looking at ways to reduce its price on its new MacBook Pro line and MacBook Air laptops, which have sold well.

“We’re taking a more cost-effective approach with the MacBook Pro, and we’re working to lower the price of the MacBook Air and MacBook Pro with Retina Display, with some of our partners,” Apple said.

The company also announced plans to introduce a new MacBook Air for a price below $1,000, a move that could increase the sales of the laptop.

Apple has also been criticised for introducing the MacBook Pros in the same colour as Apple Watch bands.

Some analysts have pointed to a recent report in which a group of US-based analysts warned that Apple’s products were not making up for the loss of sales from its MacBook Pro and MacBook.

But Apple’s statement is likely to reassure those analysts who have been pessimistic about the future of the Mac market.

Analysts at Forrester Research last week forecast that Apple would miss its 2016 revenue goal by $1.1 billion (£1.06bn).

The Macs are still popular, but many consumers are turning away from them.

A new report by Kantar Worldpanel ComTech predicted that sales of Apple’s Mac computers in the first quarter of this year were down 10 per cent compared to the same period last year.

Macs were also one of the first tech products Apple sold during the company’s Worldwide Developers Conference in October.

Last week, Apple confirmed it was going to launch a new line of Macs in November.

This article first appeared on TechRadar.